TherapySelector's main challenge is that on the one hand, they have a lot of data on hand about medical treatments for specific disease states such as hepatitis and hypertension. On the other…

The exact same bottle of water, priced differently three times. That's one of the examples of Value Pricing that expert Ron Baker, a well-known American consultant, talks about in this mind blowing presentation on Youtube.

As a professional Freelance Graphic and Brand Identity Designer, in order to always deliver results to my clients, you have to have resources. Not necessarily tools or software. Nor any cheats or tricks. But a process.

The booklet 'Zag' by Branding icon Marty Neumeier was an unadulterated game changer for me. It is a small white book and so thin that you can easily read it in a weekend or faster. Stripped of…

Because the previous UX/UI Design collaboration between Felix Flos and Mr. Upside was successful, I was asked to also provide designs for the socks sold on the webshop.

For Salure, a Dutch payroll administration and financial consultancy company in Gouda, I was asked to provide campaign and Brand Identity designs for their Salure stand on AFAS Open, a conference on financial solutions. The campaign highlighted Salure’s international proposition.

How much is a new logo or Brand Identity Design worth to you? The value of a new design largely depends on how important you believe that new design is. Just like with clothes, cars and…

“Bunch of Weirdos” is an “doodle” style illustration. With ‘doodling’, cartoon characters are apparently randomly drawn without a..…

When I worked at KPN as a Freelance UX / UI Designer, I once mentioned I also make art. In response to that comment, KPN commissioned me.…

A beautiful tradition; sending a postcard to my business relations in which I wish them a creative and inspiring new year. This illustration.…

‘Ice-cream Jedi’ is a colourful illustration on heavy quality paper and shows an abstract human figure eating an ice cream in the sun…

This illustration, used on the invitation for my 40th birthday, was inspired by some of the artworks I was working on at the time. Started…

“Bright Lights Big City” is a doodle-style illustration. With ‘doodling’, cartoon characters are apparently drawn randomly and without a…

Artwork ‘Space’ is a hand-drawn / painted illustration on canvas and one of my earlier works. It shows the strange things you encounter…

Illustration for the invitation of the wedding of Bart and Maaike. Maaike is my niece. And when she got married she asked if I would…

Long ago in 1996, when I was 21, I participated with good friend Robert-Jan Langenberg in the Delft Comic Strip Competition…

Illustration ‘Double Click’ is made for a poster. The poster was part of a personal gift to good friend Marc.

My daughter attends the ‘Groen van Prinsterer’ primary school in Voorburg. In her first year at school, the school completed a large.…

‘Courage’ Is an illustration commissioned by the styling and design agency MOED-CSD. The colorful illustration shows two (cartoon)…

Giel Beelen is a well-known Dutch radio DJ. Boomerang Cards is one of the Dutch publishers of postcards. They 'organized' several ongoing…