The exact same bottle of water, priced differently three times. That's one of the examples of Value Pricing that expert Ron Baker, a well-known American consultant, talks about in this mind blowing presentation on Youtube.

How much is a new logo or Brand Identity Design worth to you? The value of a new design largely depends on how important you believe that new design is. Just like with clothes, cars and…

Many companies say they can do (creative) strategy themselves. Or not need it. 'All nonsense', 'expensive' and 'way too complicated'….

How do you ensure that a creative project, such as a logo and corporate identity design or a website, is also a success?