Mr. Upside x Webleaders
As a boutique search engine marketing agency from Capelle a/d IJssel in the Netherlands, Webleaders helps ambitious Dutch SMEs and (inter)national web shops grow by generating high-quality online leads. The Webleaders team delivers that quality through a transparent working method, sincere attention and relevant results.
Client
Services delivered
Brand Strategy
Brand Identity Design
Webdesign
Art Direction
Communications Consultancy
Graphic Design
Project Management
Quick links
Webleaders
Service as a differentiator
Webleaders is distinguished by its empathic and service-oriented attitude. No fuss, but taking work off your hands and delivering visible results. The no-nonsense and ‘do-what-we-promise’ promise is something competitors rarely communicate clearly.
A clearer, more personal sound
Where competitors often communicate shouty and generic, Webleaders takes an authentic, no-nonsense approach. Customers now come mainly by word of mouth (80%), thanks to a rock-solid reputation rather than active marketing.
Human approach and focus
The personal attention, down-to-earthness, experience and focus on specific online marketing components make Webleaders unique. It does what it promises - for over a decade - without shouting it from the rooftops.
Challenge
The main challenge was primarily a classic one; making Webleaders stand out in a sea of competition.
Stand out in a crowded market
Webleaders needed to stand out in a competitive market where many agencies offer online marketing services but often deliver substandard results. From big players like Grizzly Marketing to freelancers on the corner, everyone offers ‘growth’, often without real results.
Project approach
Every project follows a number of clear steps to reach a successful end result. All steps are relevant.
Strategic step-by-step plan
Step 1 - Brand Strategy Sessions (3)
The five rings of my own Mr. Upside Brand Model were discussed in three separate interview sessions: Identity, People, Products & Services, Market, and Communication.Step 2 - Brand Passport
An initial summary of the sessions was compiled into a Brand Passport document. This was first created in the ‘old’ visual identity, and later updated to reflect the new brand style.Step 3 - Stylescapes
The stylescapes were the result of extensive research into the right visual direction for Webleaders, based on the outcome of the brand strategy sessions.Step 4 - Logo Sketches
Various ideas for the icon and wordmark were developed as traditional pencil sketches—only digitally.Step 5 - Colors
Based once again on the brand strategy sessions, a color palette was defined for Webleaders, with great attention to the interaction and harmony of individual colors.Step 6 - Typography
Typeface selection is crucial in conveying the message and supporting the creative concept.Step 7 - Graphic Elements
A logo, colors, and typography alone are never enough for a strong brand identity. That’s why significant attention was given to graphic elements that boost recognition across all brand materials.Step 8 - Visual Concept
This is often a forgotten step by designers. The downside is you only notice it’s missing once you start creating actual communication materials. For Webleaders, we carefully considered which types of imagery do or do not fit with the desired brand appearance.Step 9 - Applications
Clients want to see how the designs perform when applied to real-world communication materials. This is another step that’s often rushed or skipped—making it much harder later to bring all brand elements together into one strong, consistent identity.Step 10 - Brand Plan
As the final step, the Brand Passport from Step 2 is expanded into a complete brand guideline document. This ensures that even after the project is finished, every team member has clear directions on how to use the new visual identity correctly and consistently.
More value in organic visibility
Where many agencies bet on paid advertising (SEA), Webleaders excels in SEO and organic growth. They prove that online marketing can deliver measurable returns.
Result
Webleaders now stands out in a sea of blue SEO and SEA providers with a more luxurious, darker look.
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