The name “Suburban” was a reference to the Delft suburbs where we lived. We positioned ourselves as the 'common man'. Approachable, honest and friendly. We delivered quality without too much fuss.

Seriously succesful
It took some nights of sleep. We often literally saw the sun rise together. However, with ambition and perseverance we succeeded in converting the side business into a successful full-service internet agency.

It got serious. And we quit our regular job.

A whole other ball game
Looking for more opportunities to grow, we persuaded Koen Borgman to join the company as a third partner. Using his valuable network, he brought in other customers. A higher segment. In a completely different playing field. We weren't the guys who made websites from our suburban homes anymore. Suburban Media had become a real agency. With a name that no longer suited us.

Super shift
Suburban Media became Supershift. An appropriate name. Because, thanks in part to Koen's network and experience, we had shifted into top gear; resulting in larger customers and more staff. But mainly because we were able to offer customers the highest gear of their business. An ambitious name for an ambitious agency.