Challenge

The challenge of this project was not so much in the visual atmosphere. It was in the brand architecture, though. BrynQ is a brand of Salure. Finding the right balance between those two brands and communicating it clearly to customers of both brands was a nice challenge.

Salure

Brynq is actually a product of Salure. But a product with great autonomy. A product that draws some of Salure's current proposition into an innovative future. Salure is already currently a leading, innovative player within the fairly traditional playing field of HR and Payroll software and consultancy. They are part software company and part HR + Payroll consultants.

BrynQ

New brand BrynQ goes a few steps further, by actively using AI (Artifical Intellgence). They bring together data from multiple sources into a custom dashboard for their customers and, using AI, help those customers draw good conclusions from that large amount of data. With making intensive links between the various existing HR and Payroll software solutions is a key benefit of BrynQ.

Although innovation is an important core value of the BrynQ brand, HR and Payroll is still primarily about people. We wanted to stay away from an overly technical look but instead emphasise that technology serves the human aspect. That combination of people and technology also made this a challenging but for also interesting assignment.