Telfort (now KPN) asked me to provide Visual Designs for some Telfort.nl 'Internet + Calling' webshop pages. Part of the briefing was that the pages could be a bit more 'exciting' and 'spectacular'.

Art direction: more enthusiasm
By letting images come out of their (optical) frames, there is more 'enthusiasm' in photography. By subsequently better structuring the information on the page and better distinguishing main and side issues, the page becomes more interesting for users. They find their target faster. And questions are answered faster.

Within the Telfort corporate style
Naturally, this project had to work within Telfort's existing brand style. After all, the landing pages were part of a much larger webshop. The specific purple color therefore had to be reflected in the Visual Designs. For photography, it was possible to draw on a considerable database of images.

White space
At the same time, more white space was reserved so that graphic elements such as text and images come into their own better.

Framing by devices
By keeping the rest of the web page calm and 'clean', images and photography come into their own better. Telfort is one of the larger brands in the mobile phone, internet and TV market in the Netherlands. That market position had to be reflected in the designs. The mobile devices, TV and monitors have been gratefully used to 'frame' the content of apps, TV, films and series.