When I, as a Freelance UX/UI Designer, was asked to help, T-Mobile had hardly updated their current website for almost five years. Of course the content was up to date. But a thorough restyling of the design had not been carried out for a long time. There was also no critical look at the UX/UI Design of, for example, Product Detail pages.

Three people, major re-design
Senior Project Manager and owner of web agency Conceptenzo, Roy Nikkelen, had just supervised an extensive website re-design and branding process at KPN when he was asked by T-Mobile to redesign the corporate website / webshop there as well. Roy approached me and designer / front-end developer Sebastiaan Biesheuvel to tackle this process together with T-Mobile.

Art direction: fresh, more spacious and contemporary
T-Mobile's briefing was simple. Make the website and webshop fresh and contemporary. The old website felt cramped, small and limited due to the frequent use of all kinds of borders and frames. The typography was also small and outdated.

Use more white space smarter
By removing the frames and borders, using more white space, using white space in a smart way and using a larger header visual, a light, fresh and spacious webshop was created. By also looking critically at the amount of content and its structure, the webshop quickly got a better appearance. Another main navigation has also been carefully considered.

Unexpected challenges
Most projects do not go quite as planned. When we were well underway with this project, a new T-Mobile logo and new house style rules were supplied from the parent company in Germany.