“This is my day” was intended as a Dutch/Belgian online platform. By creating and managing a predominantly female community, Unilever was able to promote its food brands better and in a more targeted way. Before an online platform could be set up, a brand identity had to be created. I was asked to take care of that logo design.

Rotterdam based advertising agency Suntzu

Emakina
Suntzu is now part of the international advertising group Emakina. Being a Freelance UX/UI Designer at the time, the agency asked me to design various websites for clients including Dutch food brands Knorr and Bertolli, but also Calvé, Canon, Hago and Ola.

This is my day
One of those projects involved not only the UX/Visual Design of a website, but also the design of the corporate identity and logo design in particular.

Rebranding to Yunomi
The online platform and community 'This is my day' was later rebranded to Yunomi.

Cultural differences

Target groups
A special challenge in this project was the cultural difference between the Dutch-speaking and French-speaking target groups. Not that we underestimated that. But the differences still turned out to be bigger than expected.

Interrelationships
The large number of words in the (letter) logo design also made the design process challenging. A lot of time has been invested in typography, the French spelling and the interrelationships between the words.