Mr. Upside x Jonkheer Light and Sound Support
Light and sound rental company Jonkheer Sound & Light Support provides dance events and music festivals with professional light and sound equipment, AV systems and exhibition stands. Owner Paul Jonkheer approached Mr. Upside for a re-design of his brand identity.
Client(s)
Services delivered
Brand Identity Design
Visual Communication Design
Art Direction
Communications Consultancy
Paul Jonkheer rents and sells his equipment not only to small and (very) large dance events such as Mysteryland, but also to retail, with chain stores such as Scotch & Soda. As a light, sound and video rental company, Jonkheer provide, among other things, the construction of stages at events and take all the worries off your hands. They provide additional sound, video and light technicians to make the show the desired end result.
Best brands available
You can also contact Jonkheer for individual rental. They only work with and rent out the best brands such as: L-acoustics, Funktion One, JBL, Pioneer, Martin, DBX, Crown, Avolites, Numark, Showtec, Shure, Allen & Heath, Prolyte, Dateq and VMB.
Paul came to Mr. Upside with the request for the (re-)design of this logo. Mr. Upside had previously provided a logo for one of his other companies, Allsound.
Visual translation of light and sound
Higher segment
The Jonkheer logo, with its strong focus on typography, is a real word mark. The letterforms have been subtly modified to reflect the literal appearance of light and sound. A deliberate search was made for a more luxurious but still no-nonsense appearance. In this way, the company positions itself more clearly in the higher segment.
‘J’-icon
In order to recognise all its technical equipment and prevent it from being lost in an large event among all other providers, the 'J' was printed as a separate logo in a circle on handy stickers. This icon or symbol is not part of the logo. Only the 'J' shape corresponds to that from the word mark.
Black light
A nice side effect is that the white 'J'-shape stands out well under blacklight lamps.
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