Mr. Upside x Bollenstreek.nl
Bollenstreek.nl is a tourist platform focused on the heart of historic Holland near Leiden, South Holland, and bordered by The Hague and Haarlem. At the start it needed a brand identity. A colourful and above all Dutch, logo. For a region that is flooded in the spring with tourists who only come to the Netherlands for one thing; flowers.
Client(s)
Services delivered
Brand Identity Design
Visual Communication Design
Art Direction
Communications Consultancy
The Dune and Bulb Region (Bollenstreek) is known for flower bulb cultivation and dunes. And tourists. Who are brought to the region in large numbers in the spring.
Bollenstreek.nl is an initiative of boutique marketing agency Skreenz Marketing in Lisse. Marco van der Lingen is the owner and manager of the online platform. With the site, Skreenz focuses on devising and realising creative marketing concepts in the recreation and retail sectors. For clients and in-house.
Large online following
The tourism platform is one of Skeenz’ own projects and Bollenstreek.nl has a large online reach. On average, the website receives 25,000 unique visitors per month and with more than 17,000 fans on Facebook, the platform is also well represented on Social Media.
In addition to Bollenstreek.nl, they set up an international platform at the end of 2017 called tulipfestivalamsterdam.com. They are active on Facebook, Instagram and Twitter. This international platform now has an average of 15,000 unique visitors per month.
Brand Identity Design
When Marco started with the idea of the website, a logo design was also needed. At the request of Marco, I made a number of proposals that should radiate 'reliability', 'Dutch', 'tourism' and 'flower bulbs'.
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